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Giving up is the point of the design.
Quitting pays the company more than finishing does. That is why the extra screens exist. It is not a support failure with a revenue side effect. The revenue is the reason.
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Account & Lists
Crime membership
$14.99 per month · renews September 4, 2026 · no cancellation fee
Same weight, same size, same colour, side by side. No delay, no burial, no menu to hunt through.
Confirm: end membership
One confirmation exists so an accidental click doesn't count. That's the honest answer to "what if someone taps it by mistake," and it's click two, not click six.
Your membership is canceled
Two clicks, one confirmation, and a receipt. That is the entire honest flow.
Membership ended
Two clicks. Four seconds.
What the honest version has to show you
Three rules. You can check all three by looking at the screen, without a lawsuit.
Adobe
The government alleged Adobe pre-selected an annual plan carrying an early termination fee of half the remaining contract, disclosed in fine print at sign-up and surfaced plainly only at cancellation. Adobe disputed the characterization and settled without admitting wrongdoing. The two screens below show the same plan, at the same price. The only difference is when the cost of leaving is stated.
Same company. Same skill. Pointed one way only.
thumbfulHow many screens did it take?
Signing up took one tap. Leaving took however many screens you just clicked through. Somebody at that company decided how many, and then tested it to make sure it worked.
Here is the strange part. This has been illegal since 2010.
"Sellers must provide simple mechanisms for a consumer to stop recurring charges."
Restore Online Shoppers' Confidence Act · 15 U.S.C. § 8403
Sixteen years later, nobody has ever said what simple means. Not Congress, not the FTC, not a single court. So a company can run a fifteen-screen exit and honestly say nobody ever told them where the line was, and they would have a point. We already have the law. What we are missing is one definition.
Amazon, 2025. A $1B civil penalty, the largest ever for an FTC violation, plus $1.5B returned to subscribers.
Adobe, 2026. Undisclosed early-termination fees and a cancellation path the complaint called deliberately obstructed.
People signed up or held onto by these flows in the Amazon case, by the FTC's count.
Definitions written. Seven years of enforcement and billions in settlements later, the word still means whatever a company says it means.
Two details from the case are worth sitting with. Amazon called the cancellation flow Iliad internally, after the ten-year war. And once the lawsuit made that flow expensive, they rebuilt it in about a month. They could have done it at any point. They just did not have a reason to.
Define the word. Three tests, and the rest takes care of itself.
Cancellation must be available through the same medium the subscription was entered in, and take no more steps than signing up did.
Retention offers, surveys and benefit reminders may not be placed between the request and the cancellation. They can be shown after it completes.
The control that ends the subscription must be as visible as the one that keeps it. No gray-on-gray, no buried link, no default focus on the button that means stay.
What that looks like in practice is a button and one confirmation screen. Netflix has done it for years. Nobody had to hire a team for it.
This is one subsection added to a law that already exists and is already being enforced.
Two federal cases, $2.65B in settlements, and the FTC has already written a version of this rule once. Nobody has to start from scratch.
About thirty states already have automatic-renewal laws on the books, so companies know roughly what it costs to comply.
The FTC's click-to-cancel rule was thrown out over how it was made, not what it said. Putting the words in the statute itself avoids that problem.
A definition will not make anybody cancel anything. All it does is make leaving as easy as joining was.
Companies will still make good offers to keep you, and plenty of people will still forget what they are paying for. That is fine. The argument is smaller than that: a company should not get to keep charging you because it made the way out hard to find.
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Accepting this credit keeps your membership active and ends your current cancellation request.